“Many destinations for many markets,” is what Mexico will be shooting for in the years ahead, Mexico Tourism Board CEO Rudolfo López Negrete announced during the Madrid International Tourism Fair this week. Although the United States remains by far the home of most travelers to Mexico, it now accounts for only 57 percent of the total air arrivals compared to 67 percent recently. South America and Europe are becoming increasingly important. Aim now is to get away from selling Mexico as a sun-and-sea destination, concentrating more on cosmopolitan cities, enchanting small towns and archaeology, among other things. Meetings, conventions and medical tourism also are seen as offering great potential.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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