Rodolfo López Negrete will continue as chief operating officer at Mexican Tourism Promotion Council, known abroad as the Mexican Tourism Board. This organization is charged, as the name implies, with promoting tourism at home and abroad. A travel industry veteran, López Negrete assumed his position in April, 2010 when Gloria Guevarra became tourism minister. It was to be assumed that he would leave when she did when a new federal administration took over Dec. 1. The industry, however, in the past has complained about constant changes, which is why the Tourism Board was created in the first place. Also, López Negrete has many friends in the right places.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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