Mexico should aim to double the number of tourists coming down from the United States during the next five years, says Alex Zozaya, president of AM Resorts. Since violent crime is associated with Mexico, emphasis should be on promoting individual destinations. Gerardo Murray, regional marketing chief for ICH agrees, noting that Costa Rica and the Dominican Republic are scoring points by emphasizing their internal tranquility. Also, he suggested, Mexico should boast about its variety of attractions, something its rivals lack. Others in the industry urged the incoming government to take note of the importance of tourism to the economy and as a source of new jobs.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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