During the past three months, the Mexico City tourism office has invested 23 million pesos (about $1.7 million) in public relations campaigns in New York, Los Angeles, Chicago, Dallas and Miami, according to Carlos Mackinlay. As director of the office, Mackinlay announced that arrivals are up by 27 percent compared to last year. Mexico City leads the country in international arrivals, although many passengers stay only long enough to change planes.

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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers