President Felipe Calderon appointed Tourism Minister Gloria Guevara to head the National Tourism Promotion Council (Mexico Tourism Board), to be assisted by veteran hotelier Rodolfo López Negrete. Until now, the board and the ministry had been separate entities.
Meeting with several governors, members of commerce and leaders of private sector tourism organization, the new minister pledged to work with the Foreign Ministry to improve Mexico’s image abroad. Almost nothing has been done in this respect since Calderon urged abolishing the Tourism Ministry last year. Congress failed to approve his suggestion.
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Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
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