Thursday, March 11, 2010

More promotion urged


Now that the country has a new tourism minister, leaders of various private sector organizations related to the hospitality industry are asking for more international promotion and the appointment of a new director for the National Tourism Promotion Council, known abroad as the Mexican Tourism Bureau. Oscar Fitch, the former director, resigned earlier this year. While new advertising and public relations agencies have been appointed, complaints are heard that they have yet to start doing anything.

Pablo Azcárraga, vice president of family-owned Posadas de México (Fiesta Americana, etc.) — largest hotel group in the country — in his capacity as the new president of the Consejo Nacional Empressarial Turístico earlier this week stated that $18 billion has been earmarked for investment in tourism-related projects in Mexico during the next five years, but only after uncertainty regarding the government attitude toward tourism is eliminated.

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Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers

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