Mexico aims to attract 3.4 million more international travelers than it did last year, announced Rodolfo López Negrete, top man at the Mexican Tourism Board. This would be a 15 percent increase over 2010. Of these travelers, 1.2 million will come for the beaches, 600,000 for culture, 213,000 will be business travelers and 150,000 seeking adventure and/or ecological experiences, López Negrete said. The United States continues to be the major supplier of tourists to Mexico, with 29 percent of the total coming from border states, 42 percent from the rest of the country and 12 percent from Canada. After that comes the rest of the world. Far more important is the domestic market, but that largely takes care of itself. International tourism is the third most important source of foreign currency for Mexico, after exports and remittances from Mexicans working abroad.
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Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
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