Tourism Minister Gloria Guevara this week has been in Spain seeking additional Spanish investment in the Mexican tourism industry. MeliĆ”, Riu and Iberostar are among the chains now heavily committed to resort areas along the Riviera Maya and now in the Pacific as well. Most of their customers arrive on charter flights and stay at all-inclusive playgrounds. And these are people from all over Europe, not just Spain. While numbers are smaller compared to those from the United States, European vacationers in Mexico usually stay twice as long.
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Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
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