The new campaign, “Mexico, a place you should get to know” (my translation of México: un lugar que creías conocer) has won the Travel Weekly Gold Megellan award, and not because the publication receives a big chunk of the advertising budget. Most of the money goes toward television.
“This demonstrates that our advertising is paying off,” said Rodolfo López Negrete, deputy director general of the Tourism Board, known in Mexico as the National Tourism Promotion Council. He noted that travel to Mexico from the United States and Canada in August was nearly 66 percent greater than in 2009.
--
Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
No comments:
Post a Comment