Some $2.8 million will be invested in campaigns promoting Puerto Vallarta, the tourism authority in that port city announced. These will be a joint effort with the Mexico Tourism Board, tour operators and airlines participating. Goal is to show the wide variety of activities available, everything from golf and deep-sea fishing to fine dining after a visit to local art galleries. Added to this is a revised Internet web page, www.visitpuertovallarta.com.
More flights to Puerto Vallarta are in the works, too. US Airways in increasing frequencies from its hub at in Charlotte, while Frontier in December will start flying in from St. Louis and from Kansas City. Alaska Airlines, which now flies in from Seattle, San Francisco and Los Angeles, plans to start service from San Diego as well.
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Jimm Budd
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