Outlining his National Tourism Program, President Enrique Peña Nieto emphasized the importance of keeping pleasure travelers safe in Mexico. While violence has plagued the country in recent years, it usually has involved battles between criminal gangs and few tourists have suffered. Speaking at a meeting with several governors and cabinet members while on the Riviera Nayarit, Peña Nieto outlined a program that includes the creation of a Tourism Cabinet, market diversification, increased promotion and more. He stressed the importance of tourism as vital to Mexico’s economy, accounting for about 9 percent of total gross domestic product. On average, salaries in the industry are 30 percent higher than other sectors. Last year, Mexico broke its 2011 record, receiving more than 200 million national and international tourists.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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