More lift set for Loreto

Alaska Airlines on Feb. 24 will initiate daily service to Loreto on the eastern shore of Baja California. Loreto is one of five areas designated for resort development nearly 40 years ago by Fonatur, the agency that gave Cancun to the world. The original capital of all the Californias, Loreto long has been a favorite with the sports fishing crowd. Lack of lift, however, has hampered its development. Alaska, which flies in from Los Angeles, had reduced service as a result of limited demand. -- Jimm Budd Reporting From Mexico City Member of the Society of American Travel Writers