The Federal Tourism Ministry is racing to reach its goal of having designated 52 localities as Pueblos Mágicos by the end of the year. Small, often unknown communities considered to have tourism potential get the nod, and, on occasion, places such as Taxco and Patzcuaro. With the nod comes a federal largess, but only if the towns themselves paint designated buildings (the government supplies the paint), repave rutted streets, clear out peddlers with stalls on sidewalks and so on. No statistics have been released that I have seen explaining whether towns have complied and whether or not they have benefitted.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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