Tourism Minister Gloria Guevara traveled to Los Angeles this week to speak to some 200 tour operators, airline executives, travel trade journalists and others about the next campaign to promote travel to Mexico. Big goal is to develop more travel to less visited areas.
“Mexico is more than a beach,” the minister said, according to reports in the Mexico City press. The country has 29 World Heritage sites, 30,000 archaeological zones – most of them inaccessible, a detail the minister neglected to mention – and expects tourism to increase 6 percent over 2009, its worst year ever.
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Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
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