Tourism Minister Gloria Guevara expects Mexico to be the fifth most visited country in the world within six or seven years. It ranks 10th and is number 20 in earnings. Needed to reach this goal is more business from additional markets. For the moment, eight out of 10 international tourists come from the United States and Canada. Guevara hopes to change this, with 40 percent of all travelers arriving from other countries. She sees China as especially promising. Promotion is the responsibility of the Mexico Tourism Board (National Tourism Promotion Council), where Stephen Austin, the marketing director, announced that the new slogan will be “Mexico, a place you want to get to know” (or something like that, depending on how the phrase is translated).
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Jimm Budd
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