Growing discontent in the hospitality industry is being reported by various financial columnists. The unhappiness relates to inaction by the public sector. While a promotion budget has been announced, actual promotion thuis far this year is said to be minimal. Pablo Azcárraga, director of the Posadas hotel group (Fiesta Americana, etc.) and president of the Tourism Industry Council, this week declared that tourists are afraid to come to Mexico. He said that a campaign is needed to counteract the country’s negative image.
Tourism Minister Gloria Guevara has appointed herself general director of the National Tourism Promotion Council (Mexico Tourism Board), which originally was formed to be an autonomous organization to promote travel to Mexico. Having bragged the Tourism is performing better than last year, Ms Guevara agreed that things were better in 2008 and that those levels are unlikely to be met in 2010.
No replacement has been named for the general director of Fonatur, the National Tourism Development Fund. The former boss was fired for brawling during a World Cup soccer match. His brother this week was replaced at the Home Ministry (Gobernación), but that had been expected for some time.
--Jimm Budd
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