According to a report published recently in the newspaper Reforma, the Mexico City government spent $1.8 million in 2010 and $1.4 million in 2009 in an effort to improve its image. One result is the web page www.mexicocityexperinec.com plus reports in major U.S. metropolitan newspapers, the result of invitations extended to journalists specializing in gastronomy, fashion, design, health and tourism. The promotion efforts were launched after the flu scare in early 2009.
Even so, Reforma reported that a study carried out by Weber Shandwick, a public relations firm, indicated how potential visitors are concerned about crime, general insecurity, fear of kidnaping and similar concerns. Of the 1.2 million foreigners who did visit the city, most told surveyors that they were pleasantly surprised by their experience.
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Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
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