Tuesday, March 5, 2013

Maya World Program Called a Flop


Focused on the end of the Maya calendar last Dec. 21, the highly touted Maya World program was dubbed a failure by Jorge Hernández, leader of the National Tourism Confederation, a private sector group. “The government declared 52 million tourists would flood into various Maya areas,” Hernández said. “The final figure was only about 15 percent of that.” He then added that there was no way that Mexico could have handled the 52 million tourists projected. Nonetheless, Hernández said, vast sums were spent on “useless promotion.” Target for his criticism was Gloria Guevara, tourism minister under the previous administration.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers

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