Mexico should be earning $20 billion from international tourism rather than just $12 billion says Pablo Azcárraga, CEO at Posadas de México (Fiesta Americana, etc.), the country’s largest hotel group. Azcárraga also serves as president of the Tourism Business Council. While many in the industry moan that Mexico no longer ranks among the world’s 10 most visited countries, Azcárraga argues that focusing on the bottom line is more important. Recently, Tourism Minister Claudia Ruiz Massieu confessed that International Tourism Organization figures show Mexico is slipping. This, she hinted, was the fault of a poor job done by the previous administration. While not ready to ignore how beaches are Mexico’s main attraction, Massieu hopes also to emphasize its picturesque cities and towns, outstanding meeting facilities, gastronomy, ecological attractions and more. Azcárraga has no objection to that as long as it brings on the big spenders.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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