Some 5.4 million gay, lesbian and transsexual Mexican and foreign tourists vacationed in Mexico last year, spending an estimated $5.7 billion, according to OutNow Global Studies (whatever that is). Cancun, Mexico City and Puerto Vallarta were favorite destinations. This segment can be important to the hospitality industry, noted Rodrigo Cobo, Mexico director for Travelocity. According to the UN’s World Tourism Organization, the total potential market is 180 million people.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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