Today Mexico launches a $30 million ad campaign featuring conversations with cab and limo drivers taking travelers home after a visit South of the Border. Goal is to change the perception that Mexico is a dangerous place to vacation. Although the drivers and their cars — with cameras hidden inside — are on a payroll, the tourists and their comments are real. One can only suppose that negative comments will not be included in the program.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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