Following his triumphal Royal Tour on television with Peter Greenburg, President Felipe Calderón flew to Mazatlán on Tuesday for World Tourism Day celebrations. There he announced that the country next month would launch a $25-million advertising campaign aimed at promoting tourism. This was the good news. Turisteros, as they are known in Mexico, have been quietly complaining that last week’s International Tourism Fair in Mexico City was a disorganized disaster.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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