Resorts and destinations are making a point these days of neglecting to mention that they are in Mexico. Pablo Azcárraga, a top executive with Posadas (Fiesta Americana, etc.), largest chain in the country, says that in light of the country’s image problems, it is better to simply say that a hotel is in Los Cabos or Cancun. Sara Latife, tourism director for Quintana Roo (Cancun, Riviera Maya, Cozumel, etc.) is asking Congress to distribute tourism promotion money directly to the states rather than through the Mexico Tourism Board. The board has invested large sums in developing Mexico as a brand and a logo, but now nobody appears to want it.
Asked about this, Tourism Minister Gloria Guevara said that the Tourism Board’s promotion resulted in 19 percent more visitors arriving by air this year compared to 2009. Also, she noted that the brand and logo have won prizes for their design.
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Jimm Budd
3 comments:
The term ‘medical tourism’ in Medical tourism India is not tourism in real sense of the word i.e. it is not destination tourism rather it involves medical health package tourism. Tourism here refers to the provision of ‘cost effective’ private medical care in collaboration with the tourism industry for patients coming from foreign countries so that they could get good health care package.
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