President Felipe Calderon announced that the government is seeking an advertising and public relations agency to improve the image of Mexico abroad. Speaking at the formal inauguration of a Los Cabos hotel that opened seven months ago, the president said that improving the image of Mexico is more important than building new highways. Tourism last year declined 3.2 percent, although it was up by 4 percent in the world at large.
Violence related to organized crime is said to be hurting the perception of Mexico in other lands. Last week alone saw 271 people murdered, most of them killed execution style by drug gangs. Some may lament that Duke and his son are only fictional characters appearing in Doonsbury.
--
Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
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