Mexico now has five more Pueblos Mágicos added to the 40 now in existence. Goal is to designate 52 by the end of this year. These magical towns are small communities, off normal tourism routes, but charming enough to warrant a detour. Designation brings with it a subsidy, but also requirements that certain standards be met. Towns themselves must improve their infrastructure, ban peddlers from the streets, eliminate gaudy outdoor advertising and the like. Those that fail to do so may lose both subsidy and the prized official designation.
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Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
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