Tourism Minister Gloria Guevara is predicting that 2011 will be the best year ever for Mexican tourism. She is talking about 26 million international visitors coming to Mexico and spending $12.6 billion. The minister outlined a seven-point program to reach these goals. These include consolidating the Mexico brand, emphasizing on-line marketing, strengthening competitive segments, converting the Tourism Board into the “ideal partner” for state tourism offices, improving lift. Tourism this year increased by 15 percent compared to 2009.
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Jimm Budd
Reporting from Mexico City
Member of the Society of American Travel Writers
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