The first-ever city-to-city partnership to boost tourism between Mexico City and New York City is planned. It will include a media asset-sharing agreement valued at $250,000 from each entity. The one-year agreement includes a reciprocal multimedia marketing exchange between the two destinations and a special, limited-time Aeromexico $399 roundtrip fare on its four daily flights. “Mexico City has long been a home away from home for me personally,” said NYC & Company’s CEO George Fertitta. “From the warm, friendly people to the exquisite dining and cultural attractions, I have always found Mexico City to be one of the most wondrous and romantic destinations in the world.”
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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