Using the slogan “Mexico: Live It to Believe It,” the Mexico Tourism Board next month will invest a $43.3 million advertising campaign to lure more tourists to this country. Targeted first will be potential travelers 35 to 65 years old with household incomes of at least $100,000 annually. Then will come those somewhat younger earning $75,000 or more annually. Yet to be announced is the advertising agency that will handle the account.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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