Hunt for promoters to start soon

Within the next few weeks, the Mexican Tourism Board will be sending requests for proposals to advertising and public relations agencies. Some could argue that the campaigns hardly are necessary. The U.S. Commerce Department reports that flights abroad by U.S. citizens increased only 1.5 percent last year, but the number of those traveling to Mexico was up by 5.2 percent. This reflects well on the Tourism Board, whose chief, Rodolfo López Negrete, held the same position during the previous administration.

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Jimm Budd

Reporting From Mexico City

Mwmber of the Society of American Travel Writers