Reviving the National Tourism Accord promulgated during the administration of Felipe Calderón, Tourism Undersecretary Carlos Joaquín González declared that Mexico hopes to play host to 50 million tourists annually by 2018 and earn from them $40 billion every year. The task sounds monumental, especially since the industry at best can be said to be stagnating at the moment. Mexico no longer ranks among the 10 most visited countries in the world, yet it is seeking to be ranked No. 5. Private investment in the hospitality industry declined by 42 percent last year. As González spoke, Tourism Secretary Claudia Ruiz Massieu was meeting with state tourism officials to discuss ways to meet the announced goals. For starters, she noted, last week the Mexican Tourism Board opened an office in Germany.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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