Mexico now has 83 communities designated as pueblos mágicos or magical towns. About half of these were awarded the designation by the Tourism Ministry last year. Goal is to attract more visits to charming but often overlooked places, almost all of which lack beaches. Where improvements were needed — better streets, removal of garish signs, etc. — the ministry provided money if the townspeople would provide the labor. Only one town failed to cooperate and lost its designation, although others nearly did. Now, with new people in charge at the Tourism Ministry, a second look is about to be taken.
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Jimm Budd
Reporting From Mexico City
Member of the Society of American Travel Writers
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